No more wasted site visits — bring in qualified customers with the 2026 bonus lever
Our system brings you leads already qualified by area, roof type and electricity usage — no curious browsers, no tenants, no multi-quote shoppers. Just homeowners with budget, ready to install in 2026.
The problem with unqualified solar leads
The solar sector is full of curious browsers, comparison shoppers and multi-quote requests. Without qualification, your salespeople lose half their day on wasted site visits.
Leads from comparison portals
Comparison portals sell the same contact to 3-5 installers. A race to the bottom, guaranteed.
Unsuitable roofs
Bad orientation, shading, insufficient roof pitch. Only discovered after the site visit.
Tenants with no decision power
30% of solar leads don't own the property. Automatic qualification filters them out first.
Poorly communicated bonus
The customer doesn't understand the real value of the incentive. The Trein system calculates the savings in real euros.
Only qualified site visits. Only serious customers.
Our system qualifies every lead before it reaches your salesperson. You arrive at the site visit already knowing the annual usage, roof type and available budget.
Campaigns on active and latent demand
Google Ads for people searching for solar quotes. Meta for homeowners with the ideal demographic profile (owns their home, medium-high income, area with good solar irradiation). Every ad shows the real estimated savings on their electricity bill.
Residential vs. B2B qualification
The lead answers 4 automatic questions (property type, annual kWh, roof area, urgency). The CRM automatically assigns the priority and the right salesperson. No more wasted site visits to unsuitable properties.
Follow-up all the way to the signature
After the site visit, the system automatically sends the quote, the personalized payback calculation, and reminders before the bonus deadline. The closing rate increases by 45% compared to phone contact alone.
The 50% solar bonus is your most powerful marketing weapon
A 6 kWp system costs about €12,000. With the 50% bonus spread over 10 years, the customer fronts €6,000 and saves €1,200 a year on their bill. Payback is 5 years. This is the message that closes contracts.
We build campaigns with landing pages that automatically calculate personalized savings for each lead based on their real electricity usage.
See how it worksFrequently asked questions about solar marketing
You need campaigns that leverage the 50% incentive for homeowners, a qualification system that separates residential from B2B and people who want a quote from those just gathering information, and automatic follow-up. Trein Group manages the entire process for solar installers across Italy.
The cost per qualified lead is between €15 and €40 for residential and €50-€150 for industrial B2B. With campaigns optimized around the 2026 tax incentive lever, we get a cost per lead that's 35% lower than the industry average.
The Trein Platform CRM automatically collects: property type, available surface area, annual electricity usage, whether there's an existing system to replace, and urgency. The salesperson arrives at the site visit with precise data, cutting the closing time by 30%.
Yes. The 50% deduction for residential systems is active and energy costs remain high. Payback times for a 6 kWp system are between 4 and 6 years. From a marketing perspective, 2026 is one of the best years: the incentive creates real urgency and customers are informed.
Google intercepts people actively searching ("solar system prices", "solar panel quote") with higher conversion rates. Meta creates demand among homeowners with available roof space. The optimal strategy combines both, with budget allocated based on weekly-measured ROI.
Other sectors we work in
Specialized lead generation systems also for:
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