Don't wait for customers.
Open your showroom online and go and get them.
Campaigns that bring in homeowners who are actually replacing their windows. Your sales rep knows who to call first, how and why.
Every ten days we sit down with you over the numbers: we are the only ones in Italy doing lead generation and consulting for windows and doors businesses with continuous training and certification from Accademia Ambrosi, the number one company in the sector in Italy.
I want to be direct about one thing.
If you sell windows and doors and already have a steady flow of qualified customers, a quote-closing rate above 40%, and a salesperson who never misses a follow-up — you don't need us.
But if you recognize yourself in at least one of these problems:
You depend on word of mouth, and when it slows down you have nothing to switch on
The leads coming from the web are cold or unqualified
Your salesperson doesn't know who to focus on
You've tried paid ads but just burned money
Then we can probably help you. And probably a lot.
Three phases. One continuous flow of customers.
Monday morning you open the platform. You see 12 new contacts that came in over the weekend — all homeowners interested in replacing windows or doors. Each one has already answered 3 qualification questions. Your salesperson knows exactly who to call first, and an automatic WhatsApp message has already warmed them up.
Wednesday the customer who asked for a quote three days ago — the one who would normally have vanished — calls you back. They received a personalized reminder. They want to book a showroom appointment.
Friday you close the second contract of the week.
This isn't science fiction. It's the system we've already built for over 30 windows and doors companies in Italy.
Targeted acquisition
Google Ads and Meta Ads campaigns calibrated on homeowners in the buying phase. We intercept active demand (Google searches) and latent demand (Meta targeting by area and demographics).
Qualification and automatic booking
The lead enters the CRM and receives an automatic sequence of WhatsApp and email messages that qualify their interest and book the appointment in your showroom or at their home. Zero cold calls for your team.
Follow-up all the way to the signature
After the site visit, the system automatically sends the PDF quote, expiration reminders and re-engagement messages for leads who are "still thinking about it." 40% of the quotes that used to get lost now close.
How many people are buying windows in your area without calling you?
Every month, in your area, hundreds of homeowners decide to replace their windows. Almost none of them start from you: they start from a Google search, or from whoever turned up first.
Our job is to put you in front of them before the others. And then to hold on to the contact until they have signed or said no.
See how it works for youThe 50% tax deduction is your most powerful marketing weapon
The 2026 eco-bonus for replacing windows and doors is still active. The campaigns we build show the customer the real savings in euros for their specific case — not an abstract percentage. This increases the conversion rate by 40% compared to standard campaigns.
Why can't a generalist agency make you sell windows?
Because your trade isn't something you learn from a brief. Most of the windows and doors businesses we work with came to us after burning money with generalist agencies: they weren't desperate cases, they were serious business owners with an excellent product and an acquisition system that couldn't hold up. Today, many of them have doubled their monthly number of quotes.
The difference isn't the ad copy. It's that we train and certify continuously at Accademia Ambrosi, the number one company in Italy in the sector, and we are the only ones in Italy who have brought that training into lead generation. When we tell you how to put a quote together or when to call back, it isn't marketing theory: it's the method of your own industry.
“Thanks to Trein for bringing us qualified contacts and supporting our sales team. The platform with all the automations is really solid.”
— Cesare Avanzi
“Before, everything was scattered across different platforms. Now we do everything from one place, with a clear view of what's going on.”
— Gloria Furcamindra
“Thanks to them I solved the problem of missed appointments. The automatic WhatsApp messages work really well.”
— Laura
A CRM built for the windows & doors showroom
Not a generic CRM. A platform configured to manage the typical windows & doors sales cycle: site visit → quote → follow-up → signature.
Visual pipeline
Every lead in the right stage: new contact, appointment booked, quote sent, deal open, contract signed.
WhatsApp automation
The customer receives a WhatsApp message within 5 minutes of first contact. 68% respond. Your front desk doesn't have to do anything.
Sales reporting
Cost per lead, closing rate, average quote value. Every week you know exactly where you stand.
Post-quote follow-up
The system sends automatic reminders 3, 7 and 14 days after the quote. 40% of "lost" quotes get reopened.
Automatic qualification
Qualification questions via chat or form: square footage, type of windows/doors, urgency, budget. You arrive at the appointment already prepared.
Calendar integration
The customer books the site visit directly from the SMS or WhatsApp link. Zero phone calls to schedule appointments.
You don't have to take our word for it.
Real windows and doors businesses, the figures they closed with us and how to reach them. Ask them how it went.
Fabrizio Cerise
Tecnoserramenti · Owner · Finstral dealer for the Aosta Valley
€261,763
value of contracts closed
“We have been working with TREIN for a few months now, and we are very happy with the results we have had. The team is showing real drive, commitment and professionalism. You can clearly see the dedication they put into the work and their concrete will to contribute to the growth and the improvement of our company. I warmly recommend Hussem and Matteo to anyone who wants to build their sales strategically. I was very sceptical about lead generation, but Ambrosi Partner suggested I give it a try, and do it with TREIN. I have been working with them for about 8 months and through this channel I have closed 15 contracts worth €261,763.00. I consider it the most effective investment I have made so far. If you need to dig into it, you can visit my website or write to me.”
Direct contact
info@tecnoserramentiaosta.it
Tiziano Valcauda
Tecnoserramenti Biella · Owner · Finstral dealer in Biella and the surrounding area
€258,500
value of contracts closed
“I started advertising on social through TREIN 6 months ago and thanks to it I have already closed 2 contracts worth €28,180.00 in the last 20 days alone, and €258,500.00 since the collaboration began. I have never found a lead generation agency as effective and as well prepared on our market as Trein, above all for their consulting. If you don't believe it or have doubts, write to me.”
Direct contact
+39 334 886 9999
Alessandro
SOS Infissi · Umbria · windows for homeowners
€107,130
value of contracts closed
“Until recently I worked on word of mouth alone. With Trein we studied my market, my company and the way I work, and then we put their method in place. The result: €107,130 of revenue in the first 35 days. Now I don't wait for customers to turn up: I go and get them. If you work in windows and doors and want to hear more without any filter, feel free to write to me.”
Direct contact
+39 393 472 7586
Gianluca Verbano
Verbano Serramenti · Ornavasso, Piedmont
€78,500
value of contracts closed
“At the end of this summer I was very sceptical about lead generation when I spoke to Hussem, but I decided to try anyway. To date, since I started with TREIN, I have already signed 4 contracts worth €78,500.00 in total. If you work in windows and doors and want to hear more without any filter, feel free to contact me.”
Direct contact
+39 0323 060628
Tamara
Infissi & Design · Pavona, province of Rome
€42,640
value of contracts closed
“When I started with TREIN I wasn't sure what to expect. Today I have closed contracts worth €42,640 and I still have several deals open to work on. If you work in windows and doors and are considering lead generation, feel free to ask me how it went.”
Direct contact
+39 348 241 3157
Paolo De Siena
De Siena Serramenti · Owner
€22,000
value of contracts closed
“For a couple of months now I have been running a lead generation campaign with TREIN and through this channel I have closed 6 contracts worth €22,000.00, on top of all the other deals still open! My only regret is not having started sooner. If you want to hear my real experience of lead generation with Trein, write to me.”
Direct contact
+39 339 818 6374
Alessio
Area Scale · Florence and province · for over 20 years
Every 10 days
a sales consulting session
“It is the best investment we have made in all these years, for the return we are getting. Every 10 days I have a consulting session with Hussem where I get to talk things through with him and improve several parts of our sales process. If you work in windows and doors and want to hear more without any filter, feel free to write to me.”
Direct contact
+39 333 723 5322I want to be transparent about one thing before you book the call.
We don't work with everyone. Before any collaboration, we do a real analysis of your current marketing — and if we think your market is already saturated in your area, we'll tell you. We don't take on clients we can't genuinely help. And we never work with your direct competitors in your area.
The first qualified leads arrive within 7-14 days of launching the campaigns. Within 90 days you have clear data on cost per lead, cost per quote and closing rate. With Trein Express you also get the guarantee: if we don't generate at least €60,000 in 90 days, we keep working for free until we do.
No. We integrate with what you already have — your management software, calendar, WhatsApp Business. If you have nothing, we build it from scratch. The goal is to add a system that works on top of your current operations, not replace them.
You need three elements: targeted digital campaigns on Google (for people actively searching) and Meta (for homeowners who match your target profile), a qualification system that filters the curious from customers who are ready, and automatic follow-up that keeps the contact warm until they sign. Word of mouth alone doesn't scale: you need a predictable, measurable system.
The 2026 eco-bonus (50% tax deduction for replacing windows and doors) is the main lever in the campaigns we run. We set up messaging and landing pages that calculate the real savings in euros for each customer, increasing the conversion rate by 40% compared to standard campaigns on the incentive.
We talk about that upfront. The free call exists exactly to figure out if there's a fit — for both sides. We don't work with everyone: if we think your market is already saturated in your area, we'll tell you. We don't take on clients we can't genuinely help.
The average windows and doors business loses 35-50% of its quotes not because of price, but because of missing follow-up. The customer didn't say no — nobody simply called them back at the right moment. The Trein Group system automates the entire post-quote follow-up via WhatsApp and email, recovering on average 40% of quotes that would otherwise have been lost.
Finding qualified customers for windows and doors requires three elements: Google Ads campaigns to intercept people actively searching for window replacement, Meta campaigns for homeowners in your target profile, and a CRM with automatic follow-up that keeps every contact warm until they sign. Word of mouth alone doesn't scale: you need a measurable, predictable system.
No. Trein Group applies a territorial exclusivity policy: we accept only one client per province or defined geographic area. Before any collaboration we analyze your market — and if we think your area is already saturated, we'll tell you. We don't take on clients we can't genuinely help.
Lead generation for windows and doors businesses works in three phases: acquisition (Google and Meta campaigns calibrated on homeowners in the buying phase), automatic qualification (the lead answers qualification questions and books the appointment on their own), and follow-up (automatic WhatsApp and email sequences after the quote). The salesperson only receives already-qualified leads and knows exactly who to focus on.
If you've made it this far, you probably already know you have a problem to solve.
The free analysis isn't a sales call. It's 30 minutes where we look together at what's happening in your marketing — campaigns, quotes, follow-up — and tell you honestly where you're losing customers and how much it's costing you.
If it makes sense to work together at the end, we'll tell you. If it doesn't, we'll tell you that too.
Limited availability by geographic area — territorial exclusivity.
Everything we have written for windows and doors businesses
Finding customers
Running the showroom
Growing
Tax incentives
The numbers behind it